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Belief in the power of quality coaching to transform young lives, Jon Tanner

Welcoming Jon Tanner, a former international hockey player and the co-founder of Coach For Life Foundation to Purposely where he shares his organisation's mission to inspire and educate the next generation of sports coaches.



Founded in January 2021, the Coach For Life Foundation aims to elevate the quality of youth sport coaches in New Zealand. Their mission is clear: to inspire and empower coaches to make a meaningful difference in the lives of young athletes. Through fostering a connected and engaged community, they're building a platform for motivated coaches to thrive and excel.


Jon's roots in Hamilton, where he attended St Paul’s Collegiate, laid the foundation for his remarkable trajectory. Armed with a BCom from Otago University, Jon made his mark on the hockey field, representing the Black Sticks (New Zealand) Men’s Hockey team in 1982. But his contributions extend far beyond the sports arena.


In the world of finance and community engagement, Jon is a force to be reckoned with. His involvement in various boards and trustee roles, including Momentum Waikato, Cure Parkinson’s NZ, and Hamilton Gardens Development Trust, underscores his commitment to making a difference. Not to mention his instrumental role in fundraising for organizations like the Neuro Research Charitable Trust and the Halberg Trust.


Despite his many achievements in business and philanthropy, Jon's heart remains intertwined with the world of sports, especially hockey. From his successful coaching career to his pivotal role in establishing Midlands Hockey in 1998, Jon's dedication to the sport is unwavering. As a former Hockey New Zealand board member and Founding Chair for the Hockey Foundation, he continues to shape the landscape of New Zealand's sporting community.


For Jon, youth sport coaching holds a special place in his heart. His own enriching experiences as a young athlete, coupled with his belief in the importance of nurturing coaches, drive his passion for this cause. It's a passion that has earned him recognition, including being awarded a Companion of the Queen’s Service Order for his services to hockey.


As Jon Tanner embarks on this new chapter with the Coach For Life Foundation, his journey serves as a beacon of inspiration for us all. Through purpose-driven initiatives and unwavering commitment, Jon is not just shaping the future of sports coaching; he's leaving a lasting legacy of empowerment and transformation.

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