'Stepping Up To Lead A Large Social Services Charity', Shaun Greaves

Shaun Greaves, CEO of Presbyterian Support Northern (PSN),spoke on the Purposely Podcast about the challenges of leading a large charity, his leadership style, and how ambition drives the future of social services in New Zealand.

Shaun Greaves (Left) and Mark Longbottom

Shaun shared reflections on his career path and the realities of balancing leadership with well-being. While he once considered a career in politics, it was the advice of a close MP friend that redirected his focus. Rather than working within the political system, Shaun saw greater potential for impact by leading from the community sector—advocating for human rights and social justice through service delivery and organisational change.

At PSN, Shaun leads an organisation facing the everyday pressures of the social services sector: ensuring staff well-being, responding to community needs, and meeting board and stakeholder expectations. He spoke openly about the emotional weight of leadership, and the importance of staying grounded and adaptable. His workday starts later than most CEOs but extends into the evening—a schedule that aligns with his natural energy and allows him to stay focused over the long term.

Well-being is a personal priority. Shaun works out regularly, not just for fitness but also to maintain routine and connection. He and his partner enjoy live comedy, often attending Friday night improv shows.

In the professional space, Shaun is most energised by strategic planning. He spoke about PSN’s recent strategy work, where the team asked bold questions like, “What would it look like if we didn’t need to exist?” For Shaun, imagining a future without the need for social services canbe a productive way to challenge assumptions, reset goals, and drive innovation.

He also highlighted the role charities play in New Zealand’s economy—contributing £27 billion annually and accounting for 2.4% of GDP. Yet, he believes the sector’s value is often under-recognised. Shaun called for more public and political awareness of the impact community organisations have, particularly, during crises such as the ongoing cost-of-living pressures affecting families across the country.

Shaun’s own career trajectory is one of focused ambition. Early on, he set a goal to become a CEO by age 40—a milestone he achieved through deliberate planning, visual goal-setting, and persistent action. His approach shows that clear intentions, combined with purpose, can lead to tangible results.

Shaun shared his vision for Presbyterian Support Northern—a future defined by meaningful impact, fairness, and sustainable growth. He underscored the importance of addressing community challenges with thoughtful planning and a commitment to social equity.

Under Shaun's leadership, Presbyterian Support Northern prioritises long-term solutions that strengthen communities and improve lives.

His approach reflects a dedication not only to responding to immediate needs but also to driving significant change within New Zealand's social services landscape.